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Director of Sales & Marketing
Jessica Pastries Inc. is currently recruiting a Director of Sales & Marketing who will shape and direct the marketing strategies and activities for the firm.
The candidate will be data-driven and have a mixed-disciplined marketing function. Responsibilities across several key areas including but not limited to digital platforms, email & content marketing and CRM. A keen eye for technical excellence and a firm understanding of customer/client led approaches to deliver best in class experiences.
The Sales & Marketing Director will be responsible for managing all aspects of marketing, coordination, communication and logistics for all Jessica Pastries Inc. activities.
The candidate will also be responsible for executing the company’s overall marketing strategy to drive brand affinity and awareness. This hire will be pivotal in achieving ambitious growth.
This is a unique opportunity to be a core member of an award-winning team and organisation that is creating a lasting impact on agriculture, food production and the systems of our future.
The Director of Sales & Marketing is responsible to participate in implementing the mission of Jessica Pastries : “Creating happiness with unique delicious desserts while adopting eco-responsible practices”
The director must ensure that the values of the company are known and lived by : Happiness, Quality, Teamwork, Respect and Accountability.
The Sales & Marketing Team is strongly linked to the realisation of our Sustainable development commitments. More specifically : Happiness (Customers, Collectivity), Quality culture, Lesser complaints, Big leap in GMP (Good Manufacturing Practices) and integrating ESG (Environment, Social, Governance) in dashboard.
RESPONSIBILITIES
Evaluate, develop, and communicate the marketing strategy and marketing plan. Create content for website, outbound marketing campaigns, blogs and press releases Write, schedule & publish social media posts to grow & engage followers and engagement Conduct research into the demand for our products and services along with competitors Take an analytical approach to marketing spend and have the ability to present findings clearly Track, measure, and report campaign performance against key business drivers Analyse performance of social media accounts by utilising Google Analytics Continually evaluate the conversion funnel and recommend product / platform improvements
Liaise and negotiate with vendors (Catering, print, signage etc.) Handle all event logistics Coordinate panel participants, prep calls, briefing documents Coordinate event agenda’s & event flow
SKILLS & Requirements
Bilingual (French/English) We will give preference to French speakers. Proficiency in social media (Facebook, Instagram, Linkedin...) Shooting samples and videos. Experience in strategic planning and execution – a keen ability to operate at a high level strategically
with the energy to ‘roll up the sleeves’ and ensure that the marketing plans are successfully implemented Exceptional organisational skills Proven ability to build relationships across a number of stakeholders including sales, subject matter
experts and services Exceptional project management skills, including the ability to handle multiple projects simultaneously Self-starter with strong initiative and work ethic Experience optimising growth channels Demonstrable track record of growth campaigns Excellent attention to detail Outstanding written and verbal communication skills Passion for innovation, entrepreneurship, AgTech and food tech Ability to multitask and work effectively within a team Degree in Business Management, Marketing, Public Relations, Communications or Hospitality
This Full Time position is located in St-Hubert ,QC
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