● 招聘公司：Medavie Blue Cross
● 公司简介：Medavie Blue Cross是一个非盈利组织，为加拿大大西洋地区的大小公司、安大略省和魁北克省以及加拿大大西洋地区的个人客户提供健康、牙科、旅游、生活和收入替代产品。它还管理由各省和联邦政府资助的各种卫生项目。
● 招聘职位：集团业务产品市场顾问 ● 职位性质：全职 ● 职位薪酬：$80,000+
● 工作内容： - 在与产品和销售团队保持联系的同时，利用更广泛的营销和沟通团队以及外部代理合作伙伴，领导创建引人注目的产品营销宣传资料，以促进我们的价值主张
- 利用你的数字专业知识来识别新的和创新的营销活动
- 利用度量工具，包括A/B测试和分析，来加强我们的消息传递，最大化我们营销投资的价值和曝光度
- 负责所有经纪人和顾问沟通材料和活动的持续开发、维护和改进
- 有效地与你的营销对手合作，以确定协同效应和机会
- 参加重要的内部会议，以更好地了解您的利益相关者受众，并收集和分享竞争情报，在我们的行业内外，以告知整体战略和建议
● Responsibilities： - Lead the creation of compelling product marketing collateral to promote our value proposition as you liaise with the product and sales teams while leveraging the broader marketing and communications team as well as external agency partners
- Use your digital expertise to identify new and innovative marketing campaigns that leverage new channels and thought leadership opportunities
- Leverage measurement tools, including A/B testing and analytics, to strengthen our messaging and maximize the value and exposure of our marketing investments
- Work collaboratively with the product management division to ensure ongoing, timely and effective material development for internal sales training and broker education
- Accountability for the ongoing development, maintenance and enhancements to all broker and consultant communication material and activities
- Effectively collaborate with your Individual Marketing counterpart to identify synergies and opportunities
- Become a student of the business, attending key internal meetings to better understand your stakeholder audience and gather and share competitive intelligence, within our industry and beyond, to inform the overall strategy and recommendations
● 职位要求： - 大专以上学历，市场营销专业或足够的市场营销和传播发展知识和经验
- 至少5年的市场营销计划制定和执行经验，最好是在企业环境中或通过与企业客户的合作。
- 你知道如何利用创新，比如移动设备、社交媒体、网络和电子商务平台
- 有B2B或保险行业工作经验者优先
- 计算机技能:熟练使用Office办公软件
● Requirements： - Post-secondary education in marketing discipline or sufficient marketing and communications development knowledge and experience.
- Minimum 5 years of previous experience in developing and executing marketing plans, ideally within a corporate environment or through work with corporate clients.
- Thrive in a fast paced environment
- Enjoy a variety of work and can change gears quickly
- Problem solver - you are curious by nature and have the drive to see projects through to completion
- Experience in B2B and/or insurance industry is considered a strong asset
- Computer Skills: Proficiency in Microsoft Office.
扫描下方二维码获取更多招聘信息
招聘资讯联系小编发布
|
置顶卡
变色卡
千斤顶
