● 招聘公司：加拿大商业发展银行（BDC）点击申请
● 招聘职位：数字营销专家（SPECIALIST, DIGITAL MARKETING） ● 工作内容： - Develop Search Engine Marketing (SEM) campaigns aimed at bringing qualified traffic to BDC’s website;
- Develop and manage day-to-day relationships, including content syndication deals with external partners, to leverage BDC’s online offering in line with BDC’s corporate objectives;
- Manage the search engine optimization strategy and pay-per-click campaigns to drive qualified traffic to the site and increase conversion rates;
- Constantly monitor organic traffic levels and web page rankings;
- Manage all activities related to the BDC blog, including blog contributor interactions, promotional calendars and reporting;
- Work in close collaboration with the Social Media Specialist to ensure an integrated approach and generate traffic to BDC.ca;
- Work closely with other teams to determine performance indicators for digital outreach initiatives;
- Keep internal stakeholders informed of ongoing digital outreach campaigns/tactics and their contribution to BDC’s objectives. Manage day-to-day relations with digital marketing agencies for web outreach activities;
- Produce integrated reporting and dashboards for the Marketing and Communications team;
- Support the Social Media Specialist with reporting and scheduling of social media posts;
- Stay abreast of digital marketing best practices and evolving technologies, assess their relevance in the context of BDC, test and make recommendations for improvements.
● 工作要求： - 有电子商务、市场营销、通信或相关专业本科以上学历；
- 有至少7年网络营销、网络传播或网络广告方面的工作经验；
- 深入的网络营销知识和丰富的网络营销经验，包括登录页面、内容聚合、在线活动(PPC、广告)、在线合作、社交媒体和搜索引擎优化；
- 有较强的项目管理和同时管理多个项目的能力；
- 优秀的人际沟通能力和跨职能协作能力，能与合作伙伴有效合作，达成共同目标；
- 掌握英法双语。
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