Provide vision and strategic guidance to create and monitor qualitative and quantitative analyses
and benchmarks that meet the needs of the studios in Montréal, Québec and Ontario through various means, including collaborations with the studios in Paris and around the world
Maintain a positive expert attitude with internal partners by clearly communicating your strategic
Stay on the alert for emerging global trends and developments and weak signals in the video game and entertainment industries to drive teams
Contribute to in-depth video game market and trend analyses focused on factors from business
performances to the evolution of gamer behaviours and new business models for games
Be an integral part of the CMK by applying best practices within the team and actively contributing to the development of new research methods and tools
Travel on a regular basis (at least three times/year) to our studios in Toronto and Québec to meet with management team (partners), manage projects, give presentations and be the voice and messenger of the CMK
Ensure the implementation and follow up of consumer-focused indicators and the market through reporting tables/dashboards
● 主要工作要求：
市场营销或社会科学学士学位或同等学历，硕士优先；
7-10年代理市场调研（定性和定量）经验；
深入了解电子游戏文化和玩家社区动态；
你富有创造力，积极主动，专注于客户体验；
掌握英法双语的优势；
具有丰富的办公技能知识，特别是Excel和PowerPoint；
了解定性和定量营销研究技术。
● Main Requirements：
Bachelor’s in marketing or social science or equivalent
7 to 10 years’ experience in marketing research (qualitative and quantitative) gained in an agency
Solid understanding of video game culture and player community dynamics and open to the competitive/e-sports industries
Passion, curiosity, versatility and ability to set priorities, manage concurrent projects and obtain results
Bilingualism (French, English) an asset
Extensive knowledge of Office and especially Excel (macro and automation) and PowerPoint (presentations)
Extensive knowledge of qualitative and quantitative marketing research techniques.